Privacy policy

Last updated on: March 23, 2026

We value your privacy and ensure that your personal data is processed securely and carefully. This privacy policy describes how we collect, use, and protect data when you use our website.

1. Data Controller

The controller responsible for processing personal data in accordance with the UK General Data Protection Regulation (UK GDPR) is:

HOMEYST

Operated by: SR Commerce Solutions

Company NO. 97275034

Address: Philitelaan 57-208, 5617 AK, Eindhoven, Netherlands

Warehouse address: No. 101, Block 6, Zhengding Beidaihe, Shouxi Road, Licheng District, Putian, Fujian 351100, China

Email: info@homeyst.com

Phone number: +44 7490351439

2. What Data Do We Collect?

When you visit our website, we automatically collect certain data via cookies and server logs, such as:

Pages visited
Date and time of access
IP address (anonymized where necessary)
Browser and device data

If you place an order or register, we may also collect the following data:

Name, address, email address, and phone number
Payment details (via external payment providers, not stored by us)
Order history and communication data

3. How do we use your data?

We use your data for the following purposes:

Processing and delivering orders
Providing customer service and support
Marketing purposes (if you have given your consent)
Compliance with legal obligations

Your data will not be sold to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to optimize your user experience. Cookies are small files stored on your device when you visit our website.

We use the following types of cookies:

Essential cookies - These are necessary for the website to function and cannot be disabled.
Analytical cookies - These help us understand how visitors use our website. These cookies are only placed after your consent.
Marketing cookies - These are used to display personalized advertisements. These cookies are only placed after your explicit consent.

You can manage or withdraw your cookie preferences at any time via the cookie settings on our website. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.

5. Google Analytics and Ads

We use Google Analytics to analyze visitor behavior and improve our website. We use Google Ads to display relevant advertisements. This means that:

Data about your website usage is shared with Google, anonymized where possible.
Marketing cookies for Google Ads are only placed after your explicit consent in accordance with UK GDPR and PECR.
You can withdraw your consent at any time via our cookie settings.
You can also opt out of Google Analytics directly via: https://tools.google.com/dlpage/gaoptout

6. Your Rights Under the UK GDPR

You have the following rights with regard to your personal data:

Right of access - You can request a copy of your data
Right to rectification - You can have inaccurate data corrected
Right to erasure - You can request that data be deleted
Right to object - You can object to data processing
Right to data portability - You can receive your data in a structured format

Please contact us at info@homeyst.com to submit a request.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your data is not being processed in accordance with UK GDPR.

7. How Do We Protect Your Data?

We take all necessary security measures to protect your data from unauthorized access, loss, or misuse. This includes:

SSL encryption for secure data transfer
Restricted access to personal data within our team
Regular security checks of our systems

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements. Order data is retained for a maximum of 7 years. If you have given consent for marketing purposes, we will retain your data until you withdraw your consent.

9. International Data Transfer

Some of our service providers are located outside the United Kingdom and the European Economic Area (EEA), including companies such as Google and Meta (Facebook).
Where such transfers occur, we ensure that appropriate safeguards are in place, such as EU Standard Contractual Clauses and/or the UK International Data Transfer Agreement (IDTA) or UK Addendum, as required under applicable data protection laws.

10. Data Protection and Legal Compliance

We comply with applicable data protection and consumer protection laws in the countries where we operate and sell our products.
We collect and process personal data only when we have a lawful basis to do so, including:

Consent
Performance of a contract
Compliance with legal obligations
Legitimate interests, provided these do not override your rights and freedoms

Our commitment to legal compliance applies regardless of your place of residence.